In a media-saturated world it is getting harder and harder for messages to be heard. Increasingly all sectors (commercial and cultural) are looking beyond the printed page and recorded communication to reach their audience. Industry now demands a new type of practitioner who can communicate in a way that engages all the senses of the audience - people who can integrate objects, text, sound, images and film creating experiences that deliver meaning and messages in the environment. Practitioners who are able to work within interdisciplinary teams lead this emerging field.
This course looks at the theory behind this type of design and explores its practical application through a range of projects tailored to the particular ambitions of the group.
We explore Narrative as a design tool and interaction as a method of engagement.You will be introduced to research techniques and ways to interpret and incorporate this research into coherent projects. To realise your projects you will be working collaboratively, enabling outcomes that could never be achieved by an individual. You will leave the course with concrete strategies for getting the most out of this challenging, rewarding and essential approach to creativity.
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